Pinpoint Extract

Find your high.

Cannabis is not federally legal, so every package has to follow the laws and guidelines of the state it is sold in, and Missouri has a lot of them. I took that as the design challenge: push the brand as far as the rules allow without breaking any of them, and still make it look cohesive and confident.

Color does the work. Each color is carried across multiple products, while the logo, the droplet mark, and the typography stay constant, so one look at a color and you think of Pinpoint and nothing else. Even in a very limited space, the system reads as one strong identity on a crowded shelf.