Busy Bee Speech Therapy:
Busy Bee Speech Therapy is a private practice that specializes in comprehensive evaluations and individualized treatment. Mia and Hailee Elmore were looking for someone to capture their style and create a branding that best represents them. They looked for everything as a brand new business, including a logo, website, business card, postcard, and social media content.
They did not have a clear direction of what they wanted or needed when we started. After doing some research, I got a good sense of what they needed for their business to thrive. I learned that their primary audience was parents looking for a speech therapist for their kids. Considering and listening to the client's request and my research, I decided to create a style mainly based on cold colors but with a touch of gold. The cold tones best represent their profession, and the gold would express their personalities.
Logo:
Below you can see the first logo that I designed with some variations. The font that I chose was Sophia Pro, with weight variations to show hierarchy.
Logo Transformation:
Mia and Hailee liked the direction I was going for, but they did not love the bee that I had created. So for the second round, I decided to go for another direction, less modern and a more realistic bee.
Banner:
After creating the logo, I decided to make the banners for their website. I choose to use various brush strokes to best represent the owners' personalities and blend them with their profession.
Website:
Here you can see a snapshot of their website. My goal was to design an easy-to-navigate website with all the information about their business, and new clients could contact them quickly. If you want, you can go and check them out! busybeespeechtherapy.com
Business Cards:
I decided to create a simple, elegant design with an engraved logo for their business cards.
Post Cards:
Hailee and Mia wanted to leave their information on the hospitals they work for to reach out to new clients. We opt to do postcards because they provided enough space for information without it being too bulky. The postcards provided information about who they are, what they do, what patients they can treat, and how to contact them. The design is mainly clean and elegant, maintaining their brand style.
Social Media:
For social media, they decided to use Facebook as their primary platform. Their Facebook contains all of their information and how to contact them. Their Facebook page has the same style as their website to maintain a more cohesive look. Below you can see a sneak pick of the content they post and how the branding is applied.
