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The Brief
Mia and Hailee Elmore were building their private speech therapy practice from the ground up. They needed a brand that felt warm and skilled, and anything but sterile. They had no set direction, just a feeling: professional, but not cold. Polished, but not corporate.
I led the creative direction from research to final delivery, designing the brand identity and website.
The Challenge
Speech therapy practices tend to look the same: blues, greens, clinical fonts, stock photo smiles. The Elmores wanted to stand out to parents searching for a therapist, while still signaling trust and expertise.
The brief I gave myself: make it feel like a professional you would actually want to call.
