Ana Gabriela Gonzalez
Graphic Designer · St. Louis, MO Open to work

My portfolio

Driven by curiosity, built under pressure. Brand identity, packaging, campaigns, and experiential design. From first sketch to final shelf.

View work ↓
Brand Identity · Packaging Design · Campaign Design · Retail Marketing · Experiential · Print Production · Visual Systems · Brand Identity · Packaging Design · Campaign Design · Retail Marketing · Experiential · Print Production · Visual Systems ·
6 projects

My work

Patriot Pop
High Fidelity Brands · Packaging · Campaign Patriot Pop
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Patriot PopHigh Fidelity Brands · Packaging · Campaign
IntentOne
Freelance · Brand Identity · Web Design IntentOne
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IntentOneFreelance · Brand Identity · Web Design
Busy Bee Speech Therapy
Freelance · Brand Identity · Web Design Busy Bee Speech Therapy
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Busy Bee Speech TherapyFreelance · Brand Identity · Web Design
 2023 Clio Cannabis Awards Shortlist
Good & Hi
High Fidelity Brands · Packaging · Brand Good & Hi
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Good & HiHigh Fidelity Brands · Packaging · Brand
Color Language
Personal Project · Editorial Color Language
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Color LanguagePersonal Project · Editorial
HDA Architects
In-House · Brand Evolution · Print Design HDA Architects
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HDA ArchitectsIn-House · Brand Evolution · Print Design

Coming soon

More from High Fidelity Brands, with four case studies on the way.

Hover over a photo to enlarge ↓Tap a photo to enlarge ↓

Pinpoint Extract packaging
Pinpoint ExtractPackaging design · Product displays · Social media
Good Taste Edibles packaging
Good Taste EdiblesPackaging redesign · Giveaways · In-store and out-of-store displays
Kind Goods Dispensaries opening postcard
Kind Goods DispensariesRetail launch · In-store signage · Experiential design
Daybreak Cannabis packaging
Daybreak CannabisPackaging design · Brand identity · Social media

Hi,
I'm Ana.

I'm a graphic designer from Valencia, Venezuela, now based in St. Louis. I design brands that look great and hold up in the real world, from packaging and campaigns to in-store experiences.

For the past few years I've been the sole creative behind a family of consumer brands, so I'm used to owning the whole picture: the big idea, the small details, and the finished piece on the shelf. Regulated markets taught me to make work that's accurate, consistent, and still impossible to miss.

Craft

Brand Identity Packaging Campaigns Logo Design Experiential Print Production Retail Design Signage Digital Ads Web Design Social Media AI-Aided Design Art Direction Brand Storytelling Layout & Typography

Tools

Illustrator Photoshop InDesign After Effects Lightroom Dimension Acrobat Firefly Canva

Languages

Spanish (Native) English (Professional)

The highlighted skills are my favorites.

Open to work · Freelance · Full-time · Part-time · Contract · Collaborations · Let's talk · Open to work · Freelance · Full-time · Part-time · Contract · Collaborations · Let's talk · Open to work · Freelance · Full-time · Part-time · Contract · Collaborations · Let's talk · Open to work · Freelance · Full-time · Part-time · Contract · Collaborations · Let's talk ·

My
experience

Download resume ↓

Employment

Graphic Designer

High Fidelity Brands

Jan 2023 to Nov 2025 · St. Louis, MO · Full-time
  • Sole in-house designer on the marketing team, managing all four brands at once across packaging, retail, digital, and campaign work.
  • Designed 27+ packaging SKUs (12+ Good Taste, 8 Pinpoint, 7 Daybreak), from first concept through production and launch.
  • Led packaging and brand updates for new state compliance requirements, balancing regulatory accuracy with strong visual differentiation.
  • Created 10+ product launch campaigns plus year-round seasonal campaigns for Kind Goods, spanning in-store displays, billboards, print, digital, and events.
  • Supported Kind Goods' growth from 3 to 6 dispensaries, including launch creative for 2 new store openings. Products also reached 8+ partner dispensaries from St. Louis to Kansas City.
  • Designed the Good & Hi collab with Hi-Pointe Drive-In, shortlisted for the 2023 Clio Cannabis Awards.
Kind Goods Daybreak Pinpoint Good Taste
Graphic Designer

HDA Architects

Aug 2019 to Aug 2020 · St. Louis, MO · Part-time
  • Refreshed and modernized the firm's brand across digital and print.
  • Redesigned the website, brochures, newsletters, email publications, and portfolios.
  • Created social content for Instagram, Facebook, and LinkedIn.

Freelance

IntentOne2024 · Brand identity, web design
Busy Bee Speech Therapy2021 · Brand identity, web design

Internships

Club Fitness2019 · St. Louis, MO
Newlink2017 · Miami, FL · MTV Latin America, Bull
Papiros Grupo Gráfico2016 · Valencia, VE · Print production

Education

BFA Graphic Design Lindenwood University 2015 to 2019 · Minor in Studio Art
Graphic Design Coursework Stevens, The Institute of Business & Arts 2020 to 2021 · Associate Degree Program

Certificates and awards

AI-Aided Graphic Design elvtr Certificate of completion · Dec 2025
2023 Clio Cannabis Awards Shortlist, Good & Hi Partnerships & Collaborations category

Let's make something great.

Open to freelance, full-time, and collaborations. Full-time and hybrid roles based in St. Louis, remote work from anywhere.

anagabrielagonzalez11@gmail.com 813-362-6468