Brand Identity · Packaging · Campaign

Good & Hi French-Hi Sauce

Role

Graphic Designer

Year

2023

Company

High Fidelity Brands

Collab

Good Taste × Hi-Pointe Drive-In

Brand Identity

Collab Logo

Bottle Design

Packaging

Campaign Visuals

Social Content

Shortlisted

2023 Clio Cannabis Awards

Partnerships & Collaborations

View Clio Listing ↗

01 Introduction

While at High Fidelity Brands, I designed the brand identity and packaging for Good & Hi, a THC-infused fry sauce inspired by French Andalouse sauce. The product was created through a collaboration between Good Taste Edibles and Hi-Pointe Drive-In.

The project fused Good Taste's edible cannabis branding with Hi-Pointe's cult-favorite burger sauce into one product. I designed the collab logo, the bottle, and the supporting campaign visuals. The work went on to earn a 2023 Clio Cannabis Awards shortlist.

02 Collab Brand & Logo

Merging two identities: Good Taste's bold cannabis branding with Hi-Pointe's retro script, into a single "Good&Hi" mark and the "French-Hi Sauce" wordmark.

The Brands

The Elements

The Result

Good Taste Red

#DA2227

Hi-Pointe Yellow

#FED16D

Black

#111111

White

#FFFFFF

03 Bottle Design

Designed the bottle from concept to final production. Red-to-black gradient, hand-drawn fry graphic, and the "A Good Taste & Hi-Pointe joint!" tagline.